PollDaddy: Survey your Readers, Understand their Needs

Posted by Martin Jamieson | April 15, 2008 .

It’s hard to market to your audience if you don’t understand their needs. 

Understanding your customers is one of the most basic concepts in marketing and asking them directly, via polls or surveys, is a great way to find out what they want.

PollDaddy.com provide a great way for bloggers to ask their audience questions - yes I know there are wordpress plugins that do something similar, but PollDaddy gives you some fantastic advantages that most plugins don’t deliver.

  • Your polls are posted publicly on the PollDaddy.com website, these can be ordered by newest, popular etc. This potentially gives you access to new readers. as your poll isn’t solely shown on your blog.
  • The poll results page is professionally done, clean, and allows voters to leave comments against your poll. These pages are picked up in search engines and can provide some excellent links back to your blog.
  • PollDaddy now gives you the ability to poll your Twitter followers!
  • Adding the poll to your blog post is simple - just involves cut and pasting a small amount of javascript code into your post (I suspect this won’t show in your RSS feed, so don’t forget to tell your RSS readers to click through to your site to vote)… you also have several other options for showing/linking to your polls.

Want to give it a go?

Here’s a poll I just set up in PollDaddy - it took less than five minutes to sign up for a free account and create this first poll.

Pretty neat, huh?

So go ahead, vote in my poll, leave a comment, tell me what you like and join the conversation.

If you can’t see the poll for any reason, here’s the direct link as given when you create the poll, and here’s the direct link to the poll on answers.polldaddy.com (my favourite view of the poll)… go forth and speak your mind!

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1 Comment so far
  1. Martin April 15, 2008 10:36 am

    It’s also worth noting that PollDaddy gives you three options for handling votes in your polls: 1) Count multiple votes, 2) use cookies to limit one vote per person, or 3) use cookies + IP address to limit one vote per person.

    Your choice as to which option you take when you setup the poll.