How do you market your blog?
I was cleaning my pool today - it needed it.
The weather has turned cooler and maintenance has been non-existent for the last month or so. There was a thick layer of green sludge on the bottom, sticks and leaves floating on top, and for the last few weeks a family of ducks have decided it would make a pretty good spot to call home (no, these ducks are not cute, they poo everywhere, lol).
I spent a good part of my afternoon vacuuming sludge off the bottom, flushing through the filters, hitting it with a big dose of chlorine… and what have I got now - a very green, murky pool that still looks like a swamp. It’ll be at least a week before it’s back to its sparkling self (and no longer a meeting place for the local duck population), but once it’s ‘right’, it only takes minimal maintenance to keep it there.
How does this relate to blogging?
You’ve got to make time for regular maitenance on your blog too, especially when it comes to promotion. All those little things like commenting on other blogs, developing relationships with other bloggers, maintaining your presence on social networks… they matter. Unless you keep chipping away at it week after week, it won’t be long before your blog resembles a slimy, swampy pool that’s attractive to ducks and little else.
This blog you’re reading now is in danger of becoming that duck loving paradise. I’ve been a bit negligent the last week or two, my post frequency has gone down, those promotional maintenance tasks have suffered and the consequences of that lack of attention is starting to accumulate. It’ll take me a few days to start building up a regular presence on Twitter again, I’ll need to dig that little big harder to find the active conversations and it’ll take some regular commenting on a few popular blogs to gain some visibility there.
None of these tasks are hard, they just lose momentum when you don’t maintain them. Don’t let your blog become a duck pond.
(photo by harmonicagoldfish)
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